Assorted colored perfume bottles and flowers arranged on a dark blue surface with a dark curtain background, with an empty birdcage on the right.

Clive Christian Perfume

Luxury repositioning + global DTC build

Modernising a heritage luxury fragrance house and building a profitable DTC channel from scratch.

  • Rebuilt the full DTC channel for a £400+ AOV luxury fragrance house.

  • Delivered global performance strategy, CRM optimisation and international expansion foundations.

  • Modernised brand, CRM, social, and campaign architecture to unlock new customer acquisition.

  • Ran integrated creative + trade + retention planning with tight stock and margin realities.

  • Set up the analytics + reporting infrastructure for forecasting, merchandising, and executive steering.