A diverse group of five models stands on a sandy beach with an abandoned ship in the background. They are dressed in white clothing, with one guy holding a surfboard. The atmosphere is calm and the sky is overcast.

PANGAIA

Hyper-growth DTC scale-up

High-velocity DTC scale-up: building a revenue engine from <$1M to $85M.

  • Founding senior leader, scaling revenue from $500K → $85M in 18 months.

  • Owned the DTC business unit end-to-end: growth, CRO, merchandising, retention, performance budgets.

  • Built & led the agile marketing + trade + CRM + creative teams.

  • Launched 70+ campaigns in 12 months.

  • Ran bi-weekly CRO tests, delivered 50+ web deployments annually.

  • Architected full martech rebuild: ESP/CDP, AI merchandising, pre-order systems, RFID/NFC, UGC, fit tech.

  • Reengineered global checkout flows to navigate intl. tax/shipping → margin protection.

  • Supported Seed + Series A funding with growth, forecasting, and board materials.