Two models standing against colorful backgrounds. The left model wears a sleeveless sweater with black and white abstract patterns, dark pants, and stands in front of a blue wall. The right model wears a long, cream-colored coat with a belt, green wide-leg pants, black shoes, and stands against a red wall.

Nanushka

Multi-market DTC turnaround & performance uplift

Stabilising and scaling a global fashion brand’s DTC performance with disciplined growth foundations.

  • Delivered a multi-market DTC growth strategy across US, UK, EU.

  • Rebuilt performance marketing, CRM, and analytics foundations to improve CAC/LTV balance.

  • Introduced trading rhythms, forecasting, and merchandising alignment to stabilise revenue.

  • Ran conversion and UX optimisation workstreams to improve intent-to-purchase and repeat rate.

  • Supported the shift toward more profitable growth discipline during a wider brand repositioning.